Food demand is projected to more than double by 2050. Meanwhile, over 1/3 of produced food is thrown away. How can meet the growing demand without further exploiting our planet? At Perfekto, we want to change the broken food system with its strict industry standards and supply chain inefficiencies that lead to loss of edible food due to cosmetic imperfections, short shelf-life, surplus and others. We do this by offering a grocery subscription box that includes food items that would otherwise be thrown away. Thereby creating a community of conscious buyers that value taste and quality instead of size or looks.