Sports cards, trading cards, luxury watches, and art function as cultural stores of value, driven by scarcity, grading standards, liquidity cycles, and investor demand.
Nasdaq recently launched rules-based Private Capital Indexes, leveraging eVestment’s $20T dataset. These NAV-weighted benchmarks provide institutional-grade transparency for private equity, debt, and real assets, formalizing performance tracking infrastructure.
Rare whisky is emerging as a credible alternative asset, driven by scarcity, secondary markets, and institutional interest, offering diversification, long-term appreciation, and a distinct role within sophisticated private investment portfolios.
European football is emerging as a scalable alternative asset, driven by media rights, broadcasting revenues, global brands, and growing interest from private equity and institutional sports investing capital.