Founders

Track sales and business development metrics in two categories: activities (things you can control, like outreach and meetings) and results (outcomes, such as total sales and conversion rates). Use CRM platforms for effective tracking.

Discover the significance of Key Performance Indicators (KPIs) for founders, including customer metrics like Customer Acquisition Cost (CAC), Customer Churn, and Customer Lifetime Value (CLTV), along with financial metrics like Burn Rate and Runway, to assess the real-time health of their businesses and make informed decisions.

Understand the key return-oriented metrics investors use to evaluate the success of their investments, such as IRR, DPI, RVPI, and MOIC. These metrics determine the potential returns and timeline for investors in the early stages of a company's growth.

Maximize your investor relations strategy by communicating regularly and consistently, providing clear updates with a structured letter format. Be explicit with investor asks and maintain organized data to streamline reporting. Foster engagement by encouraging questions and feedback, and be responsive to your investors' inquiries.

Investor relations are crucial for founders even after securing funding. Transparent communication fosters collaboration, opens doors to networks, and enhances chances of future funding.